Project Proposal

In keeping with my current decision in pursuing digital design purely as an educational and recreational experience, the project I will propose to design for is of a social one...with the Universe as my client and the world as my target audience.

The concept is to design a variety of ways for the public to take in some, what I deemed to be, Universal truth. With digital images that will consist of my original photography, these posters/stickers/signage will embody these creative social messages, and express them visually, with altered images and captions. It is a campaign to open the public to some simple truths of the human heart and this life on Earth, a campaign for a soulful/mindful life in the modern world.

I will treat the images with filters in Photoshop, and create digitally where necessary with Illustrator, and apply texts with either program. At the moment I will not be providing sketches though I do have some raw images already and will not put them to use until this project is approved :)

What inspired me to propose this project is my recent discovery of an iPhone app Instagram; with it one can instantly take a square image, filter it, upload to multiple sites or emails, it is one of the easiest way to blog (visually) all the while share with your friends your experiences and visions. One beautifully sunny and breezy day last week I was on my way to the grocery store in my neighborhood and I walked by a funeral home and some people were standing in front of it and waiting for a casket to come out of the hearse. Immediately I thought of this phrase on top of the image I saw in front of me and in my head, "Let death be a reminder of Life." In an instant I recognized how often we don't appreciate the life that we do have and the gifts we are blessed with. To lessen the "preachiness" I would like the final image to be less morbid and more abstract than what it is. Another phrase I will create an image for is "Always see the Light in darkness." Again, one can be in turmoil and still come to see that there is something positive in the situation, as there always is. It's about perspective, and how simply switching your mind frame can do wonders for one's self. I hope I am making sense. Well if I don't, be sure to let me know :) I am grateful for any constructive feedback.